UX research
Understand before designing.
Research is useful when it changes what the team builds. I pick the method by the risk of the decision and the time we have.
- 33 → 4 clicks in the credit journey (Carnê Digital · Casas Bahia)
- +117% in credit mix (Carnê Digital · CDC dashboard)
- 42 + 6 answers and interviews for this site (survey and talks with people who hire)
A 22-click journey
Customers with approved credit gave up halfway. Before any screen, I went to see where people stopped and what they were thinking there.
Flow cut to 4 steps. The decision came from evidence, not opinion.
A standard courts choose
Dozens of courts, each with its own system. An imposed standard dies at the first pushback. UI.KIT was built to be adopted.
Courts across Brazil adopted it, long before design systems were a trend.
Three platforms, one truth
At TK Elevator, Angular, MAUI and React drifted in the details. The inventory showed where, and what keeping three versions of everything cost.
Figma Variables and semantic tokens as the contract between the three platforms.
The question
What makes a designer portfolio work for the people who hire? And what makes someone leave in the first minute?
Who I listened to
42 survey answers and 6 thirty-minute interviews with recruiters, product leads and designers.
What became a decision
Results before process. One minute of attention. Proof of what I code. No template.
What I measure
Reaching contact, email copied, LinkedIn opened, cases viewed, pulse score.
Success
A conversation booked. Everything else is a means.